March 2016
First Singing Radio Commercial, 1926

Did you see CBS Sunday Morning on Easter Sunday? They had a piece on General Mills. In it, they noted that the first radio advertising jingle, the first singing radio commercial, was aired by General Mills in 1926. It featured the Wheaties Quartet singing to advertise the cereal of the same name (recently changed).

You can hear the commercial here. An item about it notes it was conversational because of a ban on direct radio selling at the time. The Wikipedia entry about it notes the National Broadcasting Company was trying to maintain a ban on direct radio advertising, and had a chance to maintain that ban because it was then the dominant broadcasting chain in the country.

Just a little really interesting history.

If you enjoy barbershop style music, watch for our next show and come hear us sing.
Or come sing with us. It's really fun!

The New MexiChords is an a cappella barbershop chorus in Albuquerque, New Mexico, affiliated with the Barbershop Harmony Society.

Category: Music

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